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How to Use LinkedIn Effectively

March 23, 2021
Olivia Batten

Write a good summary and add your experience

When somebody clicks on your profile they should see a well-written and concise profile. Include your experience, key skills and other achievements that will make you stand out. When writing your bio use short, informative sentences that are not full of jargon or unnecessary details as this will cause people to click elsewhere. Adding a little personality can make you memorable too but it should still read as a professional profile.

Use keywords across your profile

Your profile needs to be fully optimised to reach its full potential. Think about the type of phrases and words that recruiters and employers will be searching for and include them in your profile- but make sure they read seamlessly. Doing this will ensure that you are included in relevant search results and therefore put you ahead of your competition. Plus, don’t forget to keep your profile up to date by adding new relevant keywords when necessary.

Connect with previous and current colleagues

If you do not have any connections on yourLinkedIn page people may be a little sceptical about your claims. The whole point of LinkedIn is to ‘link’ with people (these can be people you know or connections from your industry) and create a network to get your name out there and be kept in the loop with industry information and opportunities. Connecting with people you know is also a great way of getting ‘endorsements’ so your listed skills are further validated.

Include your LinkedIn profile on job applications and CV’s

Your CV is a formal document that details your experience, job history and skills but by attaching your LinkedIn profile too, you can go one step further and impress your potential employers. A goodLinkedIn profile that’s active and interesting can increase your chances of getting an interview even if you don’t meet every requirement of the role.

Create engaging content

If you’re passionate about a particular industry or sector, share this on LinkedIn. Creating good content will help you engage with your network and the more your posts are shared the more people will see your profile. Ask questions and share your thoughts. There’s no doubt that any employer would be excited to see you someone actively engaging onLinkedIn.

Are you signed up for the UK Careers Fair? Don’t forget to make new LinkedIn connections ahead of the event and brush upon your profile. Keep up to date with our events page for all the latest information.

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