Could You Sell Yourself In 60 Seconds?

The ability to sell yourself effectively in today’s fast paced world is essential, especially when you may have a short amount of time to do it and a significant amount of competition. Whether you are networking in a conference or simply introducing yourself to someone new, mastering the ‘elevator pitch’ can open doors to countless opportunities, both personally and professionally.

In an interview situation you may be asked to sell yourself to the interviewing panel and it is in this short precious time that you must convince them that they must hire you and that you will be an asset to them. In a matter of just one minute, you will have a unique chance to make a lasting impression and make others curious to know more about you. If you have practiced many times what you will say in this scenario then even better! Smile, make eye contact and despite the fact that you may have practiced the same words over and over at home, make it sound as though this is your first time by using expression and feeling in your tone.

Start with a strong opening line that will grab the interviewers attention immediately. Never shock anyone but do be prepared to make a bold and unique statement or a surprising statistic which will also highlight your value.

Of course, you must then introduce yourself by providing a brief yet concise description of who you are, what your skills, experiences, qualifications and strengths are, but keep it condensed so you don’t elaborate too much. This is where previous practice will benefit you. Focus on only the relevant information that aligns with the company’s ethos and goals, keeping it in context with the situation you are in. Highlight your unique selling points. You should be able to briefly showcase those skills, strengths and abilities that immediately set you apart from others and make you unique which will show potential employers what you can offer them professionally.

You must be able to back up your claims with examples that demonstrate your capabilities and achievements which will help the interviewer visualise your potential more clearly.

Show genuine enthusiasm and passion for the job while letting your personality shine through. Passion is contagious and can leave a lasting and positive impression on the interviewer.

Once you have concluded your ‘sell’, finish by expressing your enthusiasm for the opportunity of the interview and summarise how your background makes you ideal for the role which will make it easy for the interviewer to take the next step and continue the conversation that you have initiated.

The key to a successful speech or pitch is to be prepared beforehand. Take the time to carefully choose your words and focus on clarity, keeping it concise and the impact that the words have. Practice as much as you can and you should be ready to confidently and successfully sell yourself to a prospective employer in around sixty seconds!