Clear sources.
Clear responsibility.
The decisions people make about work deserve evidence, context and an honest account of who is doing the publishing.
Policy effective 3 November 2026Who publishes this site
This website and its news and advice section are published by The UK Careers Fair Limited, a company registered in England and Wales, number 11482834. The company operates careers fairs and the UK Careers Fair Jobs Board. Editorial responsibility rests with the organisation.
Our articles are intended to help readers understand UK employment, recruitment and skills, and make better-informed decisions about finding work or hiring people. We also publish information about our own events and services. Readers should be able to recognise when that commercial relationship is relevant.
An article carrying the byline The UK Careers Fair is published under an organisational byline. Individual names retained on archive articles identify the bylines recorded for those pieces.
- Publisher
- The UK Careers Fair Limited
- Company number
- 11482834 · England and Wales
- Contact address
- Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, Hampshire, GU51 2UZ
- Editorial contact
- info@ukcareersfair.com
Different articles do different jobs
A useful publication makes the purpose of a piece clear. These are the distinctions we use for new and substantively revised work.
- News
- A report of a material development, a newly released finding or a clearly dated original analysis. The article should identify what is new, where the information comes from and the limits of what it establishes.
- Analysis
- An interpretation of evidence and its implications. The facts should be distinguishable from our reasoning, and a plausible explanation should not be presented as a demonstrated cause.
- Advice
- Practical guidance for candidates or employers. Examples, suggested questions and hypothetical situations should be recognisable as such. General guidance cannot decide every reader’s circumstances.
- Announcements
- Information about our events, services or company. Coverage of an event we operate should make that relationship clear. Event dates and participating organisations can change; current event information remains the place to confirm arrangements.
Show the evidence and its limits
For substantive factual claims in new reporting and research-led analysis, our standard is to link to the original evidence where it is available: official statistics, legislation and guidance, published research or the organisation responsible for an announcement. Quotations must be attributable; a document should not be presented as an interview.
A source’s publication date and the period it describes are different facts. Reporting should identify the relevant period, geography and population. A survey of selected employers is not a count of every employer. A forecast is not a vacancy, a job advert is not necessarily a single position, and a correlation does not establish what caused an outcome.
Comparisons should use compatible measures and explain material changes in definitions or coverage. Where the evidence is incomplete or disputed, the uncertainty belongs in the account. Legal and policy reporting should distinguish an announcement, a proposal, enacted legislation and a rule that has actually commenced, including which UK nation it applies to.
Original reporting on our own data
Our events and Jobs Board can provide a useful view of recruitment activity within our services. That is a view of our platform and participating organisations, rather than a representative sample of the UK labour market.
When publishing original findings from these records, the accompanying method should identify the extraction or observation date, the records included and excluded, the unit being counted and the treatment of duplicates and missing information. It should distinguish active listings from applications, vacancies from advertised positions, and event bookings from attendance or hiring outcomes.
Claims about salaries, locations or sectors should state the coverage and any important exclusions. Changes in platform use or participating employers can alter the picture without proving a change across the economy. Findings should be presented in aggregate without exposing candidates’ personal information.
Our commercial interests are part of the context
The company earns revenue from commercial services, including employer event bookings. This publication is part of that company, and its articles may link to our events, employer services and Jobs Board. Such links can support the business as well as help readers investigate an opportunity.
When we cover our own services or analyse activity on our platform, that connection should be explicit. An employer’s appearance at one of our events does not by itself establish the quality of a job, endorse every claim it makes or guarantee an employment outcome.
Paid placement and sponsored material should be labelled clearly at the point of reading, with the sponsor identified. Our standard is to distinguish those arrangements from a source being quoted, a company appearing in a report or an employer buying a stand. A commercial relationship should not be used as evidence that a factual claim is true.
AI assistance and illustrative images
AI tools are used to assist research, drafting, editing and the creation of some images in this publication. Editorial responsibility remains with The UK Careers Fair Limited. An AI-generated answer is not a primary source, and the use of a tool does not establish that a statement is correct.
Our standard for new AI-assisted reporting is to verify substantive claims against the underlying material, preserve the source’s qualifications and avoid invented quotations, interviews, people or credentials. The evidence linked in a piece should support the claim being made.
AI-generated illustrative images should carry a caption identifying them as illustrations. They must not be presented as documentary photographs of a real event, employer, candidate or interview. Image captions and alternative text should describe the image accurately.
Dates, the archive and corrections
These standards take effect on 3 November 2026 for new and substantively revised work. Our archive contains articles published under earlier formats and practices; this policy is not a claim that every older article has been newly checked against these standards.
A publication date should describe when a piece first appeared. A substantive update should have an accurate update date, rather than a renewed date created by a routine website rebuild. Significant factual corrections should be explained in a visible, dated note on the affected article and recorded through our corrections process.
If an article appears inaccurate, incomplete or unclear about a relevant relationship, please give us the article link, the passage concerned and the supporting evidence. Our corrections and contact page explains the route.
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