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How Small Business Owners Can Cut Down on Inefficiency Using Innovative Technology

January 28, 2022
Isabella Goode

Technology can have a massive range of benefits for small businesses. It can help boost efficiency, reduce waste, save time, and improve profitability. There are ways for any company to integrate technology into their operations, and it is crucial to be open-minded and proactive when finding new technology for your business.  

You should start by considering the technology you use currently and ask yourself whether it gives you the best possible performance. You should then assess which areas of your business could benefit from technology being implemented.  

Store All Documentation On The Cloud

Cloud storage can be an excellent way to ensure you and your team have everything you need at your fingertips. You should find a cloud storage service that offers the best security and functionality. There are cloud storage options of varying sizes and styles to suit any business requirements you might have.  

Utilise Customer Relationship Management Software

Customer relationship management (CRM) software can be a great way to ensure your team offer the best possible customer service. This software helps manage customer contact and ensure that your employees have all the necessary information to respond quickly and effectively to customer queries and concerns. It can also help you keep on top of outstanding invoices and help you identify problem areas.  

Choose Online Training For Employees

The increasing quality and range of online training can be invaluable for any business wanting to upskill its employees. You should research the training opportunities available and take full advantage of the ability to train your team without the additional costs of travel to training centres.

It is also a good idea to take advantage of remote training opportunities yourself. As a business leader, your time is often limited, and taking training remotely can make it easier to work around your other commitments. Continuing your business education throughout your career as an entrepreneur can be invaluable to your success over time.  

Improve Cross-Branch Collaboration With Communication Platforms

If you have employees over a range of sites or branches, utilising communication platforms can help boost collaboration. It is a good idea to find communication software for direct messaging between employees and phone and video conferencing services. You should avoid having too many communication platforms, as this can cause missed communications. Instead, experiment with a few options and limit the number of platforms to two or at most three.  

Automate Sickness Trigger Points

Monitoring and reacting to absences due to sickness is crucial to maintaining productivity in the workplace. You can monitor sickness using automated sickness trigger points, which will automatically trigger action from a line manager when specific criteria are met. These can include the number and length of absences and the Bradford Factor Score, a point system that measures employee sickness.  

You can automate sickness trigger points using HR software specially designed for small and medium businesses. It is a good idea to look for a high-quality overall HR management software, such as myhrtoolkit, which incorporates sickness trigger points to help save your HR team time and achieve the best in productivity.  

Implement Automation For Basic Tasks

If you have a lot of time-consuming tasks around the office, it can help to implement automation. This can help free up your employees’ valuable time for more high-level work. There are many processes that could be easily automated to save time, such as follow-up emails to customers, data entry, and chasing payments.  

Go Paperless

Going entirely paperless can significantly reduce the waste created by your business and save you money on paper. As mentioned above, you will need a suitable cloud storage service to allow you to move all of your work and documentation online.  

Streamline Customer Service With Chatbots

Chatbots can be a great way to improve the customer experience. You can program chatbots to answer common queries from customers, such as delivery estimates and returns policies. This can help to free up your customer care team’s valuable time for more complex queries.  

It is a good idea to use chatbots to answer all of the main questions you get from customers. You could consider asking your customer care team to note the common questions they receive over a week and ensure that you incorporate these into your chatbot.  

Connect With Customers On Social Media  

Social media allows you to connect with an enormous audience of potential customers. It is vital to get your business’s social media right and ensure you have profiles on all the major sites. Usually, this includes Facebook, Twitter, Instagram and YouTube, though this may change depending on your business demographic. You will need to post regular, engaging, and high-quality content to attract and retain followers.  

Use Marketing Software

Marketing software can help you streamline and automate all of your digital marketing. It is a helpful way to ensure you get the most out of your marketing strategy. It may also help to take on the services of a professional marketing company to ensure you get your strategy right from the beginning and find the most effective software to use.

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