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5 min read

Digital Media - A Key Tool for Finding Work in the UK

As a digital native, you likely understand the importance that social media plays a key role in your life, thanks to how it makes it easier to stay connected and updated.
Written by
The UK Careers Fair
Editorial Team
Published on
September 27, 2022

As a digital native, you likely understand the importance that social media plays a key role in your life, thanks to how it makes it easier to stay connected and updated.

Whether you’ve been dependent on Facebook and Instagram to stay updated on your interests or Telegram to get in touch with loved ones, there’s no doubt that these tools are vital for living. Although many traditionalists like to believe that social media is no more than a fad, the leaps and bounds that it has been able to make prove otherwise. This is especially true when it comes to finding work to thrive in and survive with.

A Match Made in Heaven?

Thanks to the constant advancement of the recruitment industry and the advent of social media as a whole, headhunters and recruiting firms have been able to leverage technology to their advantage.

Regardless of the position that’s sought to be filled, any professional keen on helping a company stay well-staffed can use social media as a powerful recruiting tool for easier and faster results. For any professional seeking valuable opportunities to work in companies that will help them grow and make a living, this development signals a valuable opportunity.

What Key References Are Saying

When it comes to understanding the full extent of how effective social media is in the context of UK job searchers, the strong facts backing it all up are well worth considering.

According to the High Fliers report titled The Graduate Market in 2021, experts confirmed that a growing number of the UK's top employers are increasingly using social media to find graduate talent. With the current pandemic, many firms have moved their graduate recruitment promotions online—with 91 per cent stating that they used social media over the past year to keep graduates in the loop.

According to another joint survey between We Are Social and Hootsuite titled Digital 2021: The UK, researchers found that nearly 78 per cent (or 53 million people) of the UK population is active on social media (as of January 2021). Considering that the average user (aged 16 to 64) is spending nearly two hours of social media time per day, it’s easy to see why many employers have begun advertising jobs through this medium!

Looking to Apply for a Job Online? Here’s What You Need to Do

Seeing that the future of social media is bright in the context of job applications, it’s only right to start applying in relevant positions online to further your growth. To help you do this in the most effective way possible, we’ve put together this comprehensive guide on all the key pointers that you need to consider:

Create the Personal Brand That Will Help You Stand Out

With millions of job-hunting Brits on social media each day, it’s crucial that your profile and application both get to stand out, which is where a well-built personal brand helps.
Often, the task of creating an effective personal brand to have a higher chance of landing crucial positions involves being well-aware of the fact that potential employers are likely to view your social profiles. Considering this reality, the only appropriate action to take is to ensure that you give a positive representation of yourself.
To get started on building the best personal brand possible, here are some key tips worth considering:

  • Use a professional profile picture of yourself on all social media platforms
  • Always attach a copy of your updated resume in all of your profiles
  • Ensure that your personal information (e-mail address and number) can be easily found by employers
  • Publish reviews from past employers or clients
  • Showcase your talent in the form of items like portfolios

Attend the Right Events

If you genuinely want to increase your chances of landing your dream job with the help of social media, then your best bet is to start attending virtual employment fairs online.

Since employers and companies have become participative in the transition to online hiring, virtual job fairs are now a much more common fixture in the online world. By attending any of the events scheduled by The UK Careers Fair, for instance, you’ll be able to use social media well enough to help you advance in your career!

Conclusion

Although there are many different things that have changed the way UK natives find valuable job opportunities, the one key development to watch out for is the growing presence of social media. Once you start becoming more mindful of how social media can help you find your dream position in no time, you’ll be able to take the necessary steps for your personal and professional growth!

The UK Careers Fair is the leading provider of recruitment events, job fairs, and career fairs in the United Kingdom. If you’re looking for the next opportunity to further your career path with tremendous openings, keep an eye out for our upcoming events!

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