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All You Need to Know About a Career in Marketing

March 23, 2021
by
Olivia Batten

Marketing has become one of the most popular career choices since there are so many interesting pathways to take, plus, all businesses rely on a strong marketing team in some capacity. Analytical, creative and exciting, a career in marketing is your opportunity to pump your stamp on a business and learn a range of digital skills.

What is marketing?

Marketing is a varied industry that is often suited to those interested in creative angles and communication. The purpose of marketing is to position a business in a way that delivers high-quality messaging to demonstrate brand loyalty, product or service value and of course increase sales. Working in marketing can include various day to day tasks such as market research, social media management, content creation, email marketing and outreach.

Starting your career in Marketing

The great thing about marketing is that you do not need formal qualifications to succeed in the industry, although this kind of experience is always beneficial. There are many transferable skills that are extremely useful in marketing so if you’re considering a career change, don’t be put off if you have never worked in marketing.

The following qualifications are a good starting part of a career in marketing:

● A degree in marketing, communications, social media, business or PR

● A-Levels in a marketing related subject such as media or business

● Certificates gained from online courses in marketing

If you do not have formal qualifications in marketing, these skills can also work to your advantage:

● Experience in running social media pages and planning media strategies

● Analytical and research skills

● Strong written and verbal skills

● Experience managing or contributing to projects

Which pathways can you take?

Marketing is a broad sector that includes all types of roles, some are broad with involvement in different areas of marketing and others are more specific. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors - private, public and voluntary. Some of the most common pathways you can take include:

● Public Relations

● Brand management

● Market analyst

● Copywriter

● PPC

● Social media

Marketing salary expectations

Marketing salaries will vary between employers, your experience level and of course the area of marketing you’re in. Here is a brief overview of what you can expect:

● Marketing Assistant -  £18,000 to £22,000

● Marketing Executive - £20,000 to £30,000.

● Senior Marketing Executive - £30,000 and £45,000

● Marketing Managers - up to £60,000.

● Marketing Directors - £60,000 to in excess of £100,000

Do you enjoy working on digital platforms? Are you interested in the creative side of things as well as research? Marketing could be just the right career move for you! Visit the UK Careers Fair and discover more about your opportunities today including an introduction to employers from across the country.

Upcoming Events

Check out our full and comprehensive list of upcoming events in 2021.

Nottingham Careers Fair
September 1, 2021
Leicester Careers Fair
September 2, 2021
Leeds Careers Fair
September 8, 2021
Doncaster Careers Fair
September 10, 2021
Brighton Careers Fair
September 10, 2021
Cambridge Careers Fair
September 15, 2021
York Careers Fair
September 16, 2021
Birmingham Careers Fair
September 17, 2021
Gillingham Careers Fair
September 22, 2021
Ipswich Careers Fair
September 23, 2021
Aberdeen Careers Fair
October 13, 2021
Edinburgh Careers Fair
October 14, 2021
Glasgow Careers Fair
October 15, 2021
Bournemouth Careers Fair
October 15, 2021
Liverpool Careers Fair
October 21, 2021
Manchester Careers Fair
October 22, 2021
Plymouth Careers Fair
October 27, 2021
Exeter Careers Fair
October 28, 2021
Reading Careers Fair
October 29, 2021
Newcastle Careers Fair
November 3, 2021
Carlisle Careers Fair
November 4, 2021
Southampton Careers Fair
November 5, 2021
Oxford Careers Fair
November 12, 2021
Belfast Careers Fair
November 19, 2021
Swansea Careers Fair
November 24, 2021
Cardiff Careers Fair
November 25, 2021
Portsmouth Careers Fair
November 26, 2021
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