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All You Need to Know About a Career in Marketing

Olivia Batten

Marketing has become one of the most popular career choices since there are so many interesting pathways to take, plus, all businesses rely on a strong marketing team in some capacity. Analytical, creative and exciting, a career in marketing is your opportunity to pump your stamp on a business and learn a range of digital skills.

What is marketing?

Marketing is a varied industry that is often suited to those interested in creative angles and communication. The purpose of marketing is to position a business in a way that delivers high-quality messaging to demonstrate brand loyalty, product or service value and of course increase sales. Working in marketing can include various day to day tasks such as market research, social media management, content creation, email marketing and outreach.

Starting your career in Marketing

The great thing about marketing is that you do not need formal qualifications to succeed in the industry, although this kind of experience is always beneficial. There are many transferable skills that are extremely useful in marketing so if you’re considering a career change, don’t be put off if you have never worked in marketing.

The following qualifications are a good starting part of a career in marketing:

● A degree in marketing, communications, social media, business or PR

● A-Levels in a marketing related subject such as media or business

● Certificates gained from online courses in marketing

If you do not have formal qualifications in marketing, these skills can also work to your advantage:

● Experience in running social media pages and planning media strategies

● Analytical and research skills

● Strong written and verbal skills

● Experience managing or contributing to projects

Which pathways can you take?

Marketing is a broad sector that includes all types of roles, some are broad with involvement in different areas of marketing and others are more specific. Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors - private, public and voluntary. Some of the most common pathways you can take include:

● Public Relations

● Brand management

● Market analyst

● Copywriter


● Social media

Marketing salary expectations

Marketing salaries will vary between employers, your experience level and of course the area of marketing you’re in. Here is a brief overview of what you can expect:

● Marketing Assistant -  £18,000 to £22,000

● Marketing Executive - £20,000 to £30,000.

● Senior Marketing Executive - £30,000 and £45,000

● Marketing Managers - up to £60,000.

● Marketing Directors - £60,000 to in excess of £100,000

Do you enjoy working on digital platforms? Are you interested in the creative side of things as well as research? Marketing could be just the right career move for you! Visit the UK Careers Fair and discover more about your opportunities today including an introduction to employers from across the country.

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