Royal Caribbean Group

About Us Royal Caribbean Group is a vacation industry leader with a global fleet of 68 ships across its five brands traveling to all seven continents. Our esteemed brands - including Royal Caribbean, Celebrity Cruises, and Silversea, as well as 50% ownership of a joint venture in TUI Cruises which operates two German brands, Mein Schiff and Hapag-Lloyd — cater to all travelers, from young families to empty nesters. Through all our brands, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations. Our Mission At Royal Caribbean Group, our mission is to deliver the best vacations responsibly. Our Brands From young families to empty nesters, our portfolio of brands is designed to help every traveler find their ultimate vacation experience. Our Values

• Put people first
• Achieve excellence together
• Grow With Purpose
• Lead with integrity
• Be a force for the greater good

Our History

In 1968, hospitality entrepreneur Ed Stephan and three Norwegian ship owners, Sigurd Skaugen, Anders Wilhelmsen and Gotaas Larsen, created a cruise line to sail the Caribbean. The partners chose the name “Royal Caribbean” – with the connection to royalty signifying the high standards of service guests could expect from the new company. The first ship, Song of Norway, set sail on her maiden voyage from Miami on November 7, 1970, followed by two more ships in the next two years.

Influenced by the state-of-the-art Norwegian marine industry, the team built those first three ships for speed and fuel efficiency, with shallow drafts that could allow the ships to berth at small island quays. Impressed also by the Norwegian culture of ship safety, they made sure the vessels were designed for quick, efficient evacuation. Those early ships pioneered the wide, open-air decks and the round-cantilevered Viking Crown Lounges that made Royal ships stand apart from the crowd. 

In the decades that followed, Royal Caribbean Group has continued as an industry innovator – from hotel and dining to entertainment, safety, technology and destination development